January 29, 2014

Marketing

Below are examples of different marketing and advertising efforts that I created with the help of the graphics / communications professional, Donna Heath, at my previous company.

I wrote the original copy and provided images to the talented communications professionals. They edited the copy, edited the graphics, laid out the text, and helped create the theme and vision of each.

Back of Business Cards

Images produced to showcase the capability and analyses available in the analytical services group were collected and arranged to fit on the back of my business cards.

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Thank You Post Cards

These cards were sent with hard copy reports and returned customer samples.

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Lab Pack Post Cards

These cards were sent to the company’s mailing list, as well as hard copy reports, and returned customer samples.

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Email Blast

This email was sent out to the customer mailing list to promote a class.

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Full Page Advertisement

This advertisement was created to promote failure analysis training, analytical services, and the FA book I wrote.

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Digital Publications

I initiated, developed a process, and trained others on eBook production and editing; delivering ePub (.epub for Apple iBooks, Barnes & Noble Nook, and others) and Mobipocket (.mobi for Amazon Kindle) versions of six books published by ACI that existed previously as print and PDF editions.

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